URBAN NOMADS INSIGHTS AND NEEDSTATES

BEHAVIORAL AI: URBAN NOMADS CREATIVE CHAT

Please be specific with your brief, including the category you are working on, if it’s product, service or something else, what are you looking for (i.e. to create new ideas, or to enhance existing products, solve a business problem, expand your market, etc). You can also specify if you want to focus on a specific AXIS OF INNOVATION (i.e. branding, campaign, experience, business model, new product or service features, packaging, distribution channels, communication channels, demand moments, demand spaces, context, target, new consumers, current consumers, new markets, new categories, etc). While originally created for innovation and marketing purposes, you can use the empathic capabilities of this AI tool to create whatever you want, new songs, cooking recipes, tv shows, and whatever comes to your imagination… THE SKY IS THE LIMIT!

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AMAZON GO

Amazon Go was introduced in 2016 as the first grocery store to simply let you walk out with whatever items you purchased – no register, no lines. It works like this: Users walk in with the Amazon Go app. Then, using RFID and different tracking technologies, the store automatically detects which items the user takes, and charges them accordingly as soon as they step out of the store. It’s as easy as shopping can get, and it fits perfectly in the urban nomad worldview: a place to grab whatever you need and go, so you can leave to the next place.

Behavioral Trend: Facilitate My Life / Urban Nomads

Source: amazon.com / Trendwatcher: Andrea Lobo

READY SET VAN

The #Vanlife trend has emerged among adventurous influencers, who decide to abandon traditional housing for modified vans, and lead their lives on the road. One of the leading van customization companies is Ready Set Van, which previously designed a party bus for Burning Man festival. Ready Set Van installs fully-functional, Tesla battery-powered fixtures like sinks, toilets and even kitchenware inside industrial-grade vans, making sure that “vanlifers” have everything they need to live as nomads.

Behavioral Trend: Urban Nomads

Source: readysetvan.com / Trendwatcher: Andrea Lobo

NETGEAR

If we’re on the go, we need the fastest, most portable mobile Wi-Fi options out there. Netgear checks all the boxes, providing top-of-the-line hardware that is sure to enable your independence while carrying out your activities across the city and beyond. In addition to portable Wi-Fi, Netgear also offers some of the most advanced home routers out there, ensuring seamless connection wherever you might be.

Behavioral Trend: Urban Nomads

Source: netgear.com / Trendwatcher: Andres Rodriguez

NOMADLIST

In the 1960s, futurists were predicting that we would be able to take our work operations on the go, being able to work as easily from London as we would from Bali. As long as you have internet and your trusty devices, wherever you decide to settle in can become your office. As a way to guide these wanderlust-driven individuals, Nomad List was born: A community-based platform for rating cities around the world based on standards like cost of living, friendliness to foreigners, weather, and Internet speed. Thousands of nomads leave their impressions for potential future residents, making it easier than ever to decide your next remote office.

Behavioral Trend: Urban Nomads

Source: nomadlist.com / Trendwatcher: Andres Rodriguez

XD DESIGN BACKPACKS

No matter where you are in the world, chances are there’ll be pickpockets and petty thieves waiting for easy prey. Backpacks are practical, but also easy to steal from. XD Design has created a line of convertible backpacks built with distrust in mind. They include many anti-theft measures (like anti-slash material, hidden zippers and RFID protected pockets) to keep your belongings safe, all the while providing ample space to carry them. 

Behavioral Trend: Distrust Culture / Urban Nomads / Value by Design

Source: xd-design.com / Trendwatcher: Andres Rodriguez

BEMATE

The rise of Airbnb and other local apartment rental options has shifted the way we think about our travel accommodations. However, when you decide to take up an apartment, it’s your duty to keep it in the state you received it, and when you’re an urban nomad, you don’t really have time for chores. BeMate matches guests, apartments and hotels to provide the best of both worlds: a cozy, local, homey environment with the five-star services of hotels, filling the missing gap in 21st-century accommodation. In addition, BeMate offers free citywide Wi-Fi connectivity for its guests using WiMate technology, which has earned them the Worldwide Hospitality Awards, rounding out each guest’s experience.

Behavioral Trend: Urban Nomads

Source: room-matehotels.com / Trendwatcher: Ivan Babic

SELF-DRIVING BICYCLE

Google Netherlands’ 2016 April’s Fools Day prank poked fun at the self-driving technology developed at Waymo, Google’s sister company, this time applied to the bicycle, the ubiquitous form of transportation in the Netherlands. However, this lighthearted, tongue-in-cheek campaign ended up predicting a real self-driving bicycle designed by researchers in China in 2019. The bike can move on its own using the highly advanced Tianjic chip, opening the door to new ways of automating our transport and getting to our destinations with the least amount of effort possible.

Behavioral Trend: Urban Nomads

Source: analyticsindiamag.com (article) / Trendwatcher: Andrea Lobo

SKYROAM

Skyroam provides affordable, wide-ranging, fast Wi-Fi coverage in over 135 countries, in addition to their multi-function hotspot devices, making it the best option conceivable for constant travellers and saving considerable money on data and roaming plans. A straightforward pay-when-you-need-it model ensures users don’t underuse their plans, while remaining accessible and convenient for most. It also doubles as a power bank, so your devices never run out of battery at the wrong time, plus its remote camera with Moments feature lets you take candid selfies anywhere, anytime. In short: Skyroam is an urban nomad’s best ally for navigating the world and the Web.

Behavioral Trend: Urban Nomads

Source: skyroam.com / Trendwatcher: Andrea Lobo

WEWORK

Wework is a coworking space with features like networking, events, classes, workshops, coffee, high speed internet, printing, boardroom, common areas, cleaning, and telephone booths. They offer an incredible workspace, connections with a global community and aim for entrepreneurs, freelancers and startups to make their businesses grow.

Behavioral Trend: Path Creators / Urban Nomads

Source: wework.com / Trendwatcher: Andrea Lobo

LIME

Lime provides shareable forms of transportation – micromobility, as they call it, for all. They let users take rides on all kinds of shareable vehicles, from electric bikes and scooters to electric mopeds, in select cities around the world. Lime liberates urban nomads to go where they need to go, entirely on their own.

Behavioral Trend: Urban Nomads

Source: li.me / Trendwatcher: Andres Rodriguez

SLACK

Slack has made waves in the corporate sphere in recent years as a revolutionary tool for workplace communication and organization. The platform is centered around ‘channels’, which are chatroom-like interfaces that allow for quick sharing of important information between employees, while archiving all that information for later searching. The main draw for Slack is that it increases productivity by not having to ask people what they said or what the latest update is – you can simply search for it in the related channel, decreasing our time lost finding things out and increasing our time getting things done.

Behavioral Trend: A Life in the Cloud / Carpe Diem / Urban Nomads

Source: slack.com / Trendwatcher: Ivan Babic

ZOOM

Video-calling is nothing new. However, the features and innovations that Zoom has put on the table have made countless meetings, school lessons and even parties happen. The ways in which we are forced to reimagine gatherings have placed Zoom at the center of most digital conversations, amid virtual backgrounds and shared screens. Zoom has become a pillar in our phygital reality.

Behavioral Trend: A Life in the Cloud / Indoor Life / Social Omnipresence / Urban Nomads

Source: zoom.us / Trendwatcher: Ivan Babic

GOOGLE MAPS

Almost two decades after its introduction, it’s evident just how groundbreaking Google Maps was. It revolutionized how people got directions, and how people interacted with the world around them. Now, with phones and augmented reality, it’s not only possible to see reviews and insights about a place while being physically there, but is already a part of our everyday lives.

Behavioral Trend: Blurred Line (on/off) / Urban Nomads

Source: smh.com.au / Trendwatcher: Andres Rodriguez

LEVI’S JACQUARD JACKET

Google’s innovative Jacquard project is slowly expanding the possibilities of wearable tech: our clothes can be smart too. One of the first experimental outcomes of the project has been the Trucker Jacket, a collaboration with celebrated classic denim maker Levi’s. This jacket allows the user to control their phone with a simple tap on the sleeve, and can even notify users that their ride is here with a simple vibration. A welcome alternative from the clichéd smartwatch approach, the Levi’s Jacquard Trucker Jacket can provide urban nomads with hassle-free information even when they can’t look at their phones.

Behavioral Trend: Urban Nomads

Source: atap.google.com / Trendwatcher: Andres Rodriguez

GORE-TEX

If we’re constantly on the move, we need clothes that protect us in every environment. Gore-Tex has made a name for itself as one of the most durable and protective material providers, working with renowned outerwear companies like Arc’teryx, Bass Pro Shops and Sitka to provide the best weatherproof properties to their products. Gore-Tex products are the best match for those nomads who find value in above-average protection.

Behavioral Trend: Urban Nomads

Source: gore-tex.com / Trendwatcher: Andrea Lobo

HOMEPLUS VIRTUAL STORES

Subway walls in Seoul (South Korea) were covered with virtual displays of over 500 of the most popular products in Tesco’s Homeplus discount stores. Each product was equipped with barcodes which are able to be scanned by customers on the go using their smartphones. Payment is processed instantly and once they get home, they find their order waiting for them.

Behavioral Trend: Facilitate My Life / Urban Nomads

Source: businesstoday.in (article) / Trendwatcher: Ivan Babic

STARBUCKS

Known equally as a haven for urban nomads as it is for its hyper-customized orders (and misspelled names), the coffee shop chain has developed its own culture around it. Offering everything an urban nomad will need to work, create and gather, as well as personalized orders that succeed in making the coffee feel yours, with your own specs, and with your name written on the cup. And seasonal products like the viral Unicorn Frappuccino make sure your experience at Starbucks is always fresh.

Behavioral Trend: Hyper Personalization / Urban Nomads

Source: starbucks.com / Trendwatcher: Ivan Babic

UBER

One of the most popular pieces of advice in Latin America is “DO NOT TAKE TAXIS ON THE STREET”, because you may get robbed or kidnapped or worse. While you still need to move around the city every day, and the current options were so insecure and disorganized, the opportunity was clear: to establish a centralized, better organized, and transparent option for your transportation. Getting rides instantly means less stress, and while you are still hopping onto the car of a stranger, at least you get the sensation of having an extra layer of information and security in your favor. A very convenient urban means of transport, it has become a mobile extension of our office. Why waste your time behind a wheel when you call an Uber? That way, you can enjoy the trip while doing your stuff, like reading, working or talking over the phone.

Behavioral Trend: Carpe Diem / Distrust Culture / Facilitate My Life / Social Omnipresence / Stressed Society / The Power of the Crowd / Urban Nomads

Source: uber.com / Trendwatcher: Andrea Lobo

BIRKSUN

Our dependence on gadgets put us in continuous stress for power sources, so when we go into the wild we need alternate & portable energy. Birksun makes backpacks with incorporated solar panels.

Behavioral Trend: Urban Nomads

Source: birksun.com / Trendwatcher: Ivan Babic

WHAT 3 WORDS

what3words is a really simple way to talk about location. They have divided the world into a grid of 3m x 3m squares and assigned each square a unique 3-word address. It means anyone can accurately find any location and share it more quickly, easily and with less ambiguity than any other system.

Behavioral Trend: Urban Nomads

Source: what3words.com / Trendwatcher: Ivan Babic