AMAZON GO

Amazon Go was introduced in 2016 as the first grocery store to simply let you walk out with whatever items you purchased – no register, no lines. It offers pretty much everything a regular store provides, including fresh produce, meat and seafood as well as bakery items and household essentials. It opened in Seattle in 2017 after much anticipation. It works like this: Users walk in with the Amazon Go app. Then, using state-of-the-art RFID and different tracking technologies, the store automatically detects which items the user takes, and charges them accordingly as soon as they step out of the store. It’s as easy as shopping can get, and it fits perfectly in the urban nomad worldview: a place to grab whatever you need and go, so you can leave to the next place.

The Reign of the Urban Nomads - Amazon Go

Behavioral Trend: The Reign of the Urban Nomads

Source: amazon.com / Trendwatcher: Andrea Lobo