Google’s truly innovative Jacquard project is slowly expanding the possibilities of wearable tech: our clothes can be smart too, nowadays. One of the first experimental outcomes of the project has been the Trucker Jacket, a collaboration with celebrated classic denim maker Levi’s. This jacket allows the user to control their phone with a simple tap on the sleeve, and can even notify users that their ride is here with a simple vibration. A welcome alternative from the clichéd smartwatch approach, the Levi’s Jacquard Trucker Jacket can provide urban nomads with hassle-free information even when they can’t look at their phones.

The Reign of the Urban Nomads - Levi's Jacquard Jacket

Behavioral Trend: The Reign of the Urban Nomads

Source: atap.google.com / Trendwatcher: Andres Rodriguez