Skip to Content

mobile icon menu
trends
mobile icon menu
reports
mobile icon menu
my account
mobile icon menu
store
mobile icon menu
about us
icon menu
trends
icon menu
reports
icon menu
my account
icon menu
store
icon menu
about us

culture

Trendwatching Signs: Orange Economy

Trendwatching Signs: Glocal

Trendwatching Signs: Izzi The World Cup Couple

Trendwatching Signs: Tattly

Trendwatching Signs: Museum Exchange

Trendwatching Signs: Subscription Fatigue

Trendwatching Signs: Reboot

Trendwatching Signs: Shamanism

Trendwatching Signs: Jediism

Trendwatching Signs: All Major Religions Of The World

Trendwatching Signs: Los Supercívicos

Trendwatching Signs: Stony Island Arts Bank, Chicago

Trendwatching Signs: Nostalgia Latin Market

Trendwatching Signs: Kowloon Walled City

Trendwatching Signs: Overheard

Trendwatching Signs: Pineda Covalin

Trendwatching Signs: Asi Hablamos

Trendwatching Signs: Mexico’s Dear Country Campaign

Trendwatching Signs: Chinatown, New York

Trendwatching Signs: Barrio del Najayote Sidewalk Mosaics

Trendwatching Signs: Hunters – I’m Mexican

Trendwatching Signs: Hiperurbana

Trendwatching Signs: Hostel Celica & Metelkova Street

Trendwatching Signs: Ayahuasca

Trendwatching Signs: Better World Shopper

Trendwatching Signs: Marijuana Legalization

Trendwatching Signs: Family Leave Reform (Finland)

Trendwatching Signs: Soft Masculinity

Trendwatching Signs: Selfie Sticks

Trendwatching Signs: Starbucks

STARBUCKS


Known equally as a haven for urban nomads as it is for its hyper-customized orders (and misspelled names), the coffee shop chain has developed its own culture around it. Offering everything an urban nomad will need to work, create and gather, as well as personalized orders that succeed in making the coffee feel yours, with your own specs, and with your name written on the cup. And seasonal products like the viral Unicorn Frappuccino make sure your experience at Starbucks is always fresh.

Trendwatching Signs - Starbucks

Behavioral Trend: Hyper Personalization / Urban Nomads

Source: starbucks.com / Trendwatcher: Ivan Babic

Trendwatching Signs: Jesús Quintero

Trendwatching Signs: Max Planck’s Chauffeur

Trendwatching Signs: Savage X Fenty

Trendwatching Signs: Eli Rezkallah “In A Parallel Universe”

Trendwatching Signs: Prada Mode

Trendwatching Signs: Soho House

Trendwatching Signs: De Beers & Diamonds

Trendwatching Signs: Cirque Du Soleil

Trendwatching Signs: Nas Daily

Trendwatching Signs: League of Legends 

Trendwatching Signs: Esperanto

Trendwatching Signs: Migrant, Refugee, Immigrant and Expatriate