Intestinal health is crucial to general health, but few people truly know the ins and outs of their intestinal microbiome. The Gut Stuff was founded as a resource for all things digestion. Selling high-fiber snack bars, fermentation kits and guides to gut health as well as hosting TV program “Know Your Shit”, The Gut Stuff is committed to shift the ideas and stigmas around gut health in the UK.

Trendwatching Signs - The Gut Stuff

Behavioral Trend: Breaking Taboos

Source: / Trendwatcher: Andres Rodriguez