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Author: Andrés Rodríguez

Trendwatching Signs: The Gut Stuff

THE GUT STUFF

Intestinal health is crucial to general health, but few people truly know the ins and outs of their intestinal microbiome. The Gut Stuff was founded as a resource for all things digestion. Selling high-fiber snack bars, fermentation kits and guides to gut health as well as hosting TV program “Know Your Shit”, The Gut Stuff is committed to shift the ideas and stigmas around gut health in the UK.

Trendwatching Signs - The Gut Stuff

Behavioral Trend: Breaking Taboos

Source: thegutstuff.com / Trendwatcher: Andres Rodriguez

Trendwatching Signs: Starbucks

STARBUCKS


Known equally as a haven for urban nomads as it is for its hyper-customized orders (and misspelled names), the coffee shop chain has developed its own culture around it. Offering everything an urban nomad will need to work, create and gather, as well as personalized orders that succeed in making the coffee feel yours, with your own specs, and with your name written on the cup. And seasonal products like the viral Unicorn Frappuccino make sure your experience at Starbucks is always fresh.

Trendwatching Signs - Starbucks

Behavioral Trend: Hyper Personalization / Urban Nomads

Source: starbucks.com / Trendwatcher: Ivan Babic

Trendwatching Signs: XD Design Backpacks

XD DESIGN BACKPACKS

No matter where you are in the world, chances are there’ll be pickpockets and petty thieves waiting for easy prey. Backpacks are practical, but also easy to steal from. XD Design has created a line of convertible backpacks built with distrust in mind. They include many anti-theft measures (like anti-slash material, hidden zippers and RFID protected pockets) to keep your belongings safe, all the while providing ample space to carry them. 

Trendwatching Signs - XD Design Backpacks

Behavioral Trend: Distrust Culture / Urban Nomads / Value by Design

Source: xd-design.com / Trendwatcher: Andres Rodriguez

Trendwatching Signs: Google Maps

GOOGLE MAPS

Almost two decades after its introduction, it’s evident just how groundbreaking Google Maps was. It revolutionized how people got directions, and how people interacted with the world around them. Now, with phones and augmented reality, it’s not only possible to see reviews and insights about a place while being physically there, but is already a part of our everyday lives.

Trendwatching Signs - Google Maps

Behavioral Trend: Blurred Line (on/off) / Urban Nomads

Source: smh.com.au / Trendwatcher: Andres Rodriguez