Trend: Facilitate My Life
UBER |
One of the most popular pieces of advice in Latin America is “DO NOT TAKE TAXIS ON THE STREET”, because you may get robbed or kidnapped or worse. While you still need to move around the city every day, and the current options were so insecure and disorganized, the opportunity was clear: to establish a centralized, better organized, and transparent option for your transportation. Getting rides instantly means less stress, and while you are still hopping onto the car of a stranger, at least you get the sensation of having an extra layer of information and security in your favor. A very convenient urban means of transport, it has become a mobile extension of our office. Why waste your time behind a wheel when you call an Uber? That way, you can enjoy the trip while doing your stuff, like reading, working or talking over the phone.
Behavioral Trend: Carpe Diem / Distrust Culture / Facilitate My Life / Social Omnipresence / Stressed Society / The Power of the Crowd / Urban NomadsSource: uber.com / Trendwatcher: Andrea Lobo |
AMAZON GO |
Amazon Go was introduced in 2016 as the first grocery store to simply let you walk out with whatever items you purchased – no register, no lines. It works like this: Users walk in with the Amazon Go app. Then, using RFID and different tracking technologies, the store automatically detects which items the user takes, and charges them accordingly as soon as they step out of the store. It’s as easy as shopping can get, and it fits perfectly in the urban nomad worldview: a place to grab whatever you need and go, so you can leave to the next place.
Behavioral Trend: Facilitate My Life / Urban NomadsSource: amazon.com / Trendwatcher: Andrea Lobo |
HOMEPLUS VIRTUAL STORES |
Subway walls in Seoul (South Korea) were covered with virtual displays of over 500 of the most popular products in Tesco’s Homeplus discount stores. Each product was equipped with barcodes which are able to be scanned by customers on the go using their smartphones. Payment is processed instantly and once they get home, they find their order waiting for them.
Behavioral Trend: Facilitate My Life / Urban NomadsSource: businesstoday.in (article) / Trendwatcher: Ivan Babic |
