Known equally as a haven for urban nomads as it is for its hyper-customized orders (and misspelled names), the coffee shop chain has developed its own culture around it. Offering everything an urban nomad will need to work, create and gather, as well as personalized orders that succeed in making the coffee feel yours, with your own specs, and with your name written on the cup. And seasonal products like the viral Unicorn Frappuccino make sure your experience at Starbucks is always fresh.

Trendwatching Signs - Starbucks

Behavioral Trend: Hyper Personalization / Urban Nomads

Source: / Trendwatcher: Ivan Babic