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beverages

Trendwatching Signs: Coca-Cola

Trendwatching Signs: Vivino

Trendwatching Signs: Desfronterízate – Corona

Trendwatching Signs: Juan Valdez

Trendwatching Signs: Nube

Trendwatching Signs: Madmen Colombia

Trendwatching Signs: Starbucks

STARBUCKS


Known equally as a haven for urban nomads as it is for its hyper-customized orders (and misspelled names), the coffee shop chain has developed its own culture around it. Offering everything an urban nomad will need to work, create and gather, as well as personalized orders that succeed in making the coffee feel yours, with your own specs, and with your name written on the cup. And seasonal products like the viral Unicorn Frappuccino make sure your experience at Starbucks is always fresh.

Trendwatching Signs - Starbucks

Behavioral Trend: Hyper Personalization / Urban Nomads

Source: starbucks.com / Trendwatcher: Ivan Babic

Trendwatching Signs: SuperShe

Trendwatching Signs: Unicorn Frappuccino

Trendwatching Signs: Nespresso

Trendwatching Signs: Wine with Spirit

Trendwatching Signs: Newcastle Beer

Trendwatching Signs: Red Bull

Trendwatching Signs: Heineken Passport

Trendwatching Signs: PetWine