One of the most popular pieces of advice in Latin America is “DO NOT TAKE TAXIS ON THE STREET”, because you may get robbed or kidnapped or worse. While you still need to move around the city every day, and the current options were so insecure and disorganized, the opportunity was clear: to establish a centralized, better organized, and transparent option for your transportation. Getting rides instantly means less stress, and while you are still hopping onto the car of a stranger, at least you get the sensation of having an extra layer of information and security in your favor. A very convenient urban means of transport, it has become a mobile extension of our office. Why waste your time behind a wheel when you call an Uber? That way, you can enjoy the trip while doing your stuff, like reading, working or talking over the phone.
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