GOOGLE MAPS

Almost two decades after its introduction, it’s evident just how groundbreaking Google Maps was. It revolutionized how people got directions, and how people interacted with the world around them. Now, with phones and augmented reality, it’s not only possible to see reviews and insights about a place while being physically there, but is already a part of our everyday lives.

Trendwatching Signs - Google Maps

Behavioral Trend: Blurred Line (on/off) / Urban Nomads

Source: smh.com.au / Trendwatcher: Andres Rodriguez